Today we joined Bond County CEO for a collaborative session with Jes Adam, facilitator for Bond County CEO, and owner of Jes Adam Marketing & Consulting, who spoke about social media marketing, branding, and positioning a business to connect with the right audience. He shared how strong brands are built through consistency, clarity, and reputation, emphasizing that effective logos and visuals should communicate a message rather than simply show what a business does.

Students learned the importance of building a network, developing their name in the marketplace, and creating marketing that speaks directly to their target customer. Jes also walked through how to develop a brand kit and use tools like Canva to maintain a cohesive look across platforms, while reinforcing the need for a clear call to action in all marketing efforts. The session wrapped with practical insights on how AI can be integrated as a tool to support creativity and efficiency in modern business.