Today we joined with Bond County CEO for a joint tour at Hillsboro IGA, led by owner Tyler Morse, who operates locations in both Hillsboro and Greenville. Tyler discussed the importance of separating your business from competitors through strong customer service and clear differentiation. He emphasized focusing on actual dollars in the bank rather than margin alone, and how disciplined overhead management shapes long-term stability.
He also highlighted IGA’s commitment to fresh produce, the value of hiring great people you can trust, and the impact a strong culture has on daily operations. The team learned how smaller retailers compete with national chains by providing greater value and service rather than trying to match price. Tyler also shared creative marketing strategies to drive interest and sales.
This tour gave the CEO team a direct look at the decisions, priorities, and leadership style that guide a multi-location grocery operation in our region.
