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CEO's final business visit was with Marty Dawson at Stiehl Dawson Funeral Home in Nokomis. Marty started off by celebrating the success of the CEO program and his experience as an investor and as a shark for the annual shark tank.

Marty explained the delicate balance between offering a service to make money while also meeting the needs of a family grieving the loss of a loved one. "I need to make a profit but I don't need to be greedy. It's important to know the difference."

Marty answered questions related to a variety of business processes involved in any service - namely, to exceed the customer's expectations, build a brand that people trust by following through on even the smallest details, and that the hard work behind the scenes (what seldom offer an immediate ROI) build the foundation of a sustainable business.

"While most people may only see me for a few hours of a funeral, experts once calculated that a well organized funeral takes 75 hours of manpower from start to finish." The team reflected on their personal businesses and the many challenges they faced to see their products and services come to life after countless hours of research and development and planning.

Thanks, Marty, for the final tour...and for the pens and notepads!


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