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“Does anyone know the 5 Ps of Marketing?”

Colleen Weir, with her husband and business partner, David Weir, gave CEO a tour of their business, Creekstone Kettleworks in Raymond.

Colleen introduced the team to the 5 Ps of marketing and related each one to Creekstone Kettleworks.

Product: First, to market a product you have to have a great product!Colleen described the many hours she spent testing popcorn, flavors, and the production process.

Pricing: Making gourmet popcorn also presents a hire priced product but one that also has to be competitive with other high quality snacks. So Colleen also explained a few strategies to streamline the process and save on costs which also brings down the price.

Placement: Colleen explained that Creekstone was intended to be a wholesaler but realized quickly there was a demand for resale. “So we opened up the front for customers” who come in to find a variety of products on display.

Promotion: “When you market your product on social media be aware of their algorithms. For example, if you put a dollar sign in the text your engagement will be less than if you put an emotion like, ‘Wow!’ which will generate more views.”

(And) Packaging: One of the ways to save? “Get to know people and other businesses.” David shared that they started out buying generic boxes from Walmart and putting their label on them. Then they tried another company to save a little money. Finally, through a mutual friend, David heard about a box company that, “prints our logo on the boxes and sends them to us cheaper than either of our original suppliers. The people you get to know in business will often help you in ways you never expected.”

To top it all off, the team enjoyed some delicious kettle corn popcorn!


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