15 days until the Montgomery CEO Marketplace!

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Join us for the CEO Marketplace!

Tuesday, May 8th, 5-7:30pm

Designing a Powerful Marketplace Booth

with Valerie Belusko

Valerie Belusko shared a PowerPoint with examples of trade show booths that were bare and poorly marketed while some were inviting with product and displays. The team discussed trade show booth ideas for the Marketplace that would be attractive, customer-friendly, and engineer sales.

Jordan Bruder noted, "I want to make my Trade Show booth feel homey, since my customers will be using my products at home. I plan on utilizing all of my space. I will have a vanity table set up with a few LED light mirrors along with some test product displayed for customers to touch and play with products and get a feel for them. I need to figure out a way to regulate how much time people spend at the tables with the product. Along with the product, I will have laptops set up with my website displayed for POS. For those customers who are interested and are waiting on a computer, I will have catalogs for them to look through and get an idea of what they want in order to speed up the ordering process. I want to stick with a purple theme since Younique’s brand color is purple. This will make my business widely recognizable and familiar."

Touring Litchfield Animal Medical Center

with Eric and Colleen Helgen

Dr. Colleen Helgen invited CEO to tour Litchfield Animal Medical Center. She had worked at a vet clinic in Springfield until she and her husband decided to purchase the local vet clinic, an established business with the previous owners for more than 40 years. Colleen talked about her passion to serve and care for the pets of her local community while Eric discussed the operational strategies and financial investment. Some of the challenges to the newly owned business included inventory management, investing in and training on equipment and software, and managing and hiring staff. 

Jacob Stockamp wrote in his work summary, "Getting the point-of-view of someone who recently bought into their business was eye opening. Dr. Helgen and her husband discussed the risks that come from buying a business such as employees retention and customer loyalty from the previous owners." Melody Sailsbury commented, "Mr. Helger stressed the point to us that we should surround ourselves with people who are trustworthy and competent."

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    The manner in which the CEO program is funded is critical to its success and sustainability. All funds raised are used exclusively for the Montgomery CEO program. To participate, a 3-year $1000 per year commitment is required. Business Partner Investors commitments of time and energy are also critical to the program's success. Contributions may be tax deductible, as our organization is a 501(c)(3) not for profit organization.

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    Kyra Bishop-Jacobs - Montgomery CEO

    Kyra Bishop-Jacobs

    About Me

    Kyra Bishop-Jacobs, a senior at Litchfield High School, joined the CEO program to expand her understanding of the business world and create a local network of business professionals. Since age six, Bishop has been watching as her family ran the Litchfield bowling alley. Throughout the years she has learned that a well run business must be led by someone with excellent leadership, time management and problem solving skills. She also learned that it is important to either personally have a strong understanding of marketing and finance or have a strong network of professionals who have those skills. While attending her uncle's wedding in Chicago, Bishop realized how much she loved the idea of designing a magical evening, free of planning stress, for clients. Bishop has a creative eye for design and exceptional organizational skills, which will both be a great asset to her event planning business.

    Learn More about Kyra

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